Social media marketing is a powerful way to reach prospects and customers of all sizes. The majority of people discover, follow, and shop from brands via social media, so if you’re not on Facebook, Instagram, or LinkedIn, then you’re left behind. An effective social media marketing campaign can be an invaluable asset to your business, generating leads and even driving sales.

What is social media marketing?

As part of digital marketing, social media marketing uses social media networks to help you create and promote your brand. You don’t just create a business profile and post whenever you feel like it.  It requires an evolving strategy with measurable objectives and includes:

• Make sure your profiles are up-to-date and optimized
• Your brand should be represented through images, videos, and stories to engage your target audience
• Engaging with your followers’ comments, sharing and liking, and monitoring your reputation
• Following and engaging with followers, customers, and influencers to build a community around your brand

Social media marketing has many benefits

With social media’s widespread usage and versatility, it is the most efficient free marketing tool today. Among its many benefits are:

Bring a human element to your business –Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
Drive traffic –Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing visitors to your website where you can convert visitors into customers.
Generating and converting leads and customers –You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities..